AIG - RUGBY WORLD CUP

AIG’s Effort is Effort campaign celebrated and empowered woman in rugby. “It does not matter who you are, it matters what you bring.” was the message, and this was expressed by showing that All Ferns and Black Ferns put in the same passion and energy on the field with every play.

Working with AIG we continued the celebration at the Rugby World Cup Sevens. Our solution was to create a 3D Vinyl that not only featured both men and women rugby players in action together, but also gave a chance for any fan to participate and capture their effort and passion for both men and women’s rugby.