The Notorious B.I.G.'s 50th Birthday
It was a surreal honor to be asked to collaborate with the Proto team and Warner Music Group on the unique celebration and honor of the late Hip-Hop icon Notorious BIG on what would have been his 50th birthday.
We are very proud of the comprehensive work we did for the event spanning branding and identity work, to experiential creative development and production.
““The life-like hologram of the legendary Bad Boy artist sees him dressed in a green, white, and black Sergio Tacchini tracksuit, shades, Kangol hat, Nike sneakers, and a necklace with a Jesus pendant. The hologram device is made by Proto Inc (formerly PORTL Hologram), which includes Sean “Diddy” Combs on its advisory board.”
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