NBPA + DAPPER LABS: PLAYERCON NFT

In collaboration with Mint.store and Dapper Labs, we developed an NFT for the National Basketball Players Association’s inaugural event, PlayerCon.

PlayerCon, an interactive festival from the National Basketball Players Association in its first year, aimed to give fans an inside look at what their favorite basketball stars are up to after the game and off the court, and connect around shared passions of music, fashion, food, business, and activism.

We created a unique NFT that was gifted to all PlayerCon attendees, featuring Franz Wagner, Josh Primo, and Scottie Barnes from the 2021 NBA Draft Class. Our team generated a custom street basketball style environment with the player imagery shining through on our magazine creative approach, inspired by the classic SLAM Magazine Covers.