National Basketball Retired Players Association (NBRPA)
Proud to be able to team up with the National Basketball Retired Players Association (NBRPA) AKA “Legends of Basketball” to refresh their visual identity in their 30th year. (PRESS RELEASE)
In addition, we are developing a series of custom animations based on untold stories from legends of the game and designed merchandise for former NBA + WNBA players to wear at events with profits going to their Legends Care Foundation.
“HEARTLENT Group is the perfect partner to evolve and elevate our brand positioning due to the team’s extensive experience in the NBA as well as their genuine love for the game and top creative talent. With the growth of Legends Media & Entertainment, the timing is ideal to re-fresh our visual identity and we are pleased to be joining forces with HEARTLENT Group on this endeavor.”
“This new re-design of our logo is a fantastic representation of the historical and cultural aspects of the sport of basketball. The design incorporates images that have been prevalent throughout the lives of the brotherhood and sisterhood that make up the NBRPA and highlights the growth and impact of our organization and the Legends brand over the last thirty years.
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Legends Stories: Barkley and Bo's Pizza Caper
