Red Bull Racing

Our team was tasked to develop all creative for IBM’s Red Bull Racing innovation partnership. We created all social assets and event collateral for their programs all telling the story of how IBM’s innovation helped Red Bull win more races.

One of our most successful campaigns was a series of custom social posts that were inspired by the classic F1 artwork, the client loved the digital art so much, and we took it further developing event signage and merchandise, including shirts, postcards, calendars, and posters. The art was signed by the drivers and given to VIP guests and fans at the track on race days.