ROCK THE VOTE: HOOPERS VOTE CAMPAIGN
I was thrilled to lead the creative for the Rock The Vote 2020 campaigns Hoopers Vote and Kickoff The Vote, currently an 14x award winner.
Hoopers Vote was a movement to engage and amplify the powerful influence of basketball culture and the larger-than-self community that defines it, to drive action both on and off the court in the 2020 Election.
Kickoff The Vote used Week 8 of the 2020 NFL season to drive action during the final push days before Election Day.
I designed over 400 custom digital content pieces for current and former basketball athletes and people with strong ties to the game of basketball, celebrities, personalities, and influencers + current NFL players. Additionally, we created and released a series of Instagram Filters (General Filters, Duke University, Kickoff The Vote and all WNBA teams) 2-weeks before Election Day for the final voter push.
Combined, Hoopers Vote + Kickoff The Vote received over 85,000 Engagements and a 4.2% Engagement Rate with $0 in Paid Media during the 6-week campaign.
The campaign has won or been nominated for 14 awards to date.
To see more go to Heartlent Group’s site.
“These distinct and colorful graphics saturated social media feeds grabbing young fans’ attention and directing them to resources to prepare to vote in the 2020 election. We are thrilled to have worked with Heartlent Group.”
