WESTERN UNION + DENVER NUGGETS: NIKOLA JOKIĆ MVP CELEBRATION
Western Union’s connection to the Denver Nuggets is important for the brand due to the jersey patch/team sponsorship. As Nuggets center Nikola Jokic began collecting jaw-dropping numbers throughout the season, his MVP candidacy started to generate buzz around the NBA. Western Union’s desire was to create unique content to celebrate the announcement. I developed a static and animated piece with detailed storytelling creative elements. Signed posters were delivered to fans and Western Union clients following the NBA announcing that Jokic was awarded the 2020-21 MVP. The animation was distributed on Western Union and the Denver Nuggets social channels, amassing more engagement than the Jokic content from the Nike Basketball social media handle. Jokic’s incredible achievement is historic as he became the lowest-ever draft pick to win the NBA’s MVP award.