Collaborate with staff creatives on dynamic social campaigns, using animation, illustration & design. 

PREMIER HOCKEY FEDERATION: COMMISSIONER ANNOUNCEMENT

Proud to work with the Executive Team of the National Women’s Hockey League (Now Premier Hockey Federation) on custom illustrations, with one of them used to announce Tyler “Ty” Tumminia officially as Commissioner.

ART DIRECTOR, TURTLE BEACH, INC. 
Valhalla, NY 2012 - 2015
Directed all aspects of marketing including print products, publication, advertising campaigns, packaging, in-store posters, events and social media, for leader of the video game audio category. 

Created LeBron James’s annual “Zero Dark Thirty” 2017 social post (His last before the NBA Playoffs). Led creative on dynamic “Defend the Land” campaign including a mural displayed at Quicken Loans Arena for 2017 NBA Finals.

Created collection of editorial graphics, including Fansided’s “HP Quarterly” online magazine covers.

LeBron James chose Elliot Gerard and John Boyce's collaboration they created for Fansided for his annual Zero Dark Thirty Post (The last post before he goes dark for the 2017 playoffs) it was covered by Bleacher Report, Sportscenter and many other news outlets. 

Lead design, illustration & animation for Knicks, Rangers, Liberty & Red Bulls’ digital media and merchandise campaigns. Designed innovative animated infographic campaigns used on Gardenvision, social and merchandise for the entire 2016-17 season. 

Develop editorial series, animations and infographics for MLS media team web and social campaigns.

Partner with digital media director and team to create major sports event promotional illustrative designs and animations. 

Partner with digital media director and team to create major sports event promotional illustrative designs and animations. 

CREATIVE DIRECTOR, SPORTSROCKET
New York, NY 2016 - Present
Direct multidisciplinary teams for all creative, including marketing, business development and sales for a digital sports streaming leader.

 ART DIRECTOR, TURTLE BEACH, INC. 

Valhalla, NY 2012 - 2015

Directed all aspects of marketing including print products, publication, advertising campaigns, packaging, in-store posters, events and social media, for leader of the video game audio category. 

Collaborated directly with major brands like Disney, Marvel, Star Wars, Major League Gaming, Call of Duty and 2K Games to create successful products, packaging and promotions. 

Responsible for creative on company website with +30 million impressions. Web and native app design helped grow multi-million-dollar business more than 80% over 3 years.

Work with lead editors and authors to create a series of unique illustrations for editorials, stories and news coverage.

Recognized as team expert for print and online marketing campaigns targeting over 300,000 consumers. Designed and coordinated with outside vendors on a wide-range of projects across multiple mediums; including print, web, packaging, in store marketing and trade show booth designs. Used creative problem-solving skills to create innovative marketing campaigns, including creating a SpaFinder Brand NASCAR skin for a team that raced in the Talladega.

Lead design, illustration & animation for Knicks, Rangers, Liberty & Red Bulls’ digital media and merchandise campaigns. Designed innovative animated infographic campaigns used on Gardenvision, social and merchandise for the entire 2016-17 season. 

ART DIRECTOR, LONG ISLAND UNIVERSITY
Brookville, NY 2015 - 2016
Led all design for one of nation’s largest private Universities. Collaborate with Social Media, Partnership and PR departments using creative problem-solving skills to craft innovative marketing campaigns. Resulting in a +20% increase in applications.

Created collection of editorial graphics, including Fansided’s “HP Quarterly” online magazine covers.

LeBron James chose Elliot Gerard and John Boyce's collaboration they created for Fansided for his annual Zero Dark Thirty Post (The last post before he goes dark for the 2017 playoffs) it was covered by Bleacher Report, Sportscenter and many other news outlets. 

As Senior Designer at Turtle Beach, Elliot has had the opportunity to work with many major licensees. For instance he collaborated with Disney and his team at Turtle Beach to create packaging and launch licensed products like The Marvel Seven - "Captain America: The Winter Solider" Headset. In addition to package design, he has also worked on the product development for the headsets and accessories that Turtle Beach produces. When working with licensees like Disney, it is always his mission to make the product and packaging design translate successfully for all brands. 

Throughout his career, Elliot has had many unique opportunities to create designs for various events and trade shows. From designing the Nascar skin for a car that raced on the Talladega Superspeedway to designing headset accessories for professional athletes like Dwight Howard and Dez Bryant to wear at a MLG tournament. He also has created trade booths for expositions and has led the design of all promotional materials for international conferences. These experiences as well as his working on a variety of collateral for many different industry events adds to the versatility that he brings as a graphic designer.  

Elliot has created advertising seen in major publications like Art in America, Brady Games and Xbox Magazine. His work has also been seen in retail stores such as Buy Buy Baby, Best Buy and Gamestop. 

Elliot has led the web communications for major companies like SpaFinder, Envestnet and Turtle Beach. At Turtle Beach his designs have had a reach of over 10 million email impressions. He also creates concepts for many Google Ad Words banner campaigns and is always finding innovative ways to redirect traffic by skinning websites. 

With over a decade of experience with branding, Elliot has been able to build the brands for a variety of companies across many industries. Recently he created concepts for Long Island University's Athletics Department logo, in addition Northwestern Memorial Hospital had him create the identity for their Women's Neurology Clinic. He also has created logos for well known sports blogs, radio personalities, film festivals and has helped start up companies create their branding from their inception.

Elliot's work has been used for the cover's of the Phoenix Sun's "Free Throw" game day magazine as well as Long Island University's Alumni magazine among other publications. Since 2004 he has created illustrations & designs for magazines, newsletters, album covers, catalogs and books. 

I am proud to lead the creative for the National Football League Players Association Community MVP Program this year, where we are creating an illustration for the winner each week of the NFL season + 2 animations recognizing the 5 Finalists and Overall Winner.

Additionally, each illustration will be made into clothing via Aldine Sports Association, a youth sports organization that focuses on community, education + athletics, founded by NFL player Michael Thomas.

For being named Community MVP, the NFLPA will make a $10,000 donation to the player’s foundation or charity of choice so that they can continue to make a difference.

From the pool of weekly Community MVPs, a distinguished panel of judges will choose five finalists for the Alan Page Community Award, each of whom will receive an additional $10,000 + we will be developing an animation to recognize these 5 players.

From those five finalists, the active player membership will vote for the Alan Page Community Award winner, who will receive $100,000 for his foundation or charity of choice + we will be developing an animation to recognize this player.

Created collection of editorial graphics, including Fansided’s “HP Quarterly” online magazine covers.

LeBron James chose Elliot Gerard and John Boyce's collaboration they created for Fansided for his annual Zero Dark Thirty Post (The last post before he goes dark for the 2017 playoffs) it was covered by Bleacher Report, Sportscenter and many other news outlets.